DARK HORSE LIFESTYLE
Our mission is to motivate people in being relentless in accomplishing their goals, not listening to the naysayers and create a community where we show it's okay to reach out for a chat and encourage the mental health conversation. All whilst encouraging the lifestyle and gym vibe!
We all have our own Dark Horse story.
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WHAT IS THE 'DARK HORSE' BRAND?
A Dark Horse is someone that isn’t given a chance, that is overlooked and overshadowed but emerges to prominence in circumstances that they shouldn’t be successful but unexpectedly defy the odds.
We encourage being unique and different. The Dark Horse is a movement and we are the ones who will rise up and be triumphant.
WHAT WE WANT TO ACHIEVE
Dark Horse is set on creating the most striking and compelling apparel that you feel confident in. We want to display bold designs that make you stand out from the rest.
DARK HORSE STORIES
JAMES 'Buster' DOUGLAS
James “Buster” Douglas was pretty much unheard of before his fight with Mike Tyson. In 1990, Tyson entered the fight as a 42-1 favorite with an undefeated record. Not only did Douglas beat “Iron” Mike, but he actually knocked out the heavyweight champion and took his belt.
KIEREN PERKINS
Perkins was given little chance of defending his 1992 1500m Swimming Gold Medal after battling illness, lacklustre form and injury leading into the Atlanta games. Scraping into the final as the eighth-fastest qualifier, Perkins mustered a performance for the ages. He lead a majority of the race and became the first Australian to successfully defend an Olympic title.
STEVEN BRADBURY
Steven Bradbury claimed Australia’s first ever Winter Olympics Gold Medal at Salt Lake City in 2002. It was impossible enough to earn a spot in the final for an Australian, but Bradbury’s decision to hang off the lead pack and hope for a collision paid dividends when exactly that unfolded, earning the bloke a page in the history books.